MDP

EMPOWERING

LEADERS

FOR A SUSTAINABLE TOMORROW

WITH CSR

ABOUT JNICSR

Jawaharlal Institute of Corporate Social Responsibility (JNICSR) established in 2015 under Educational Trust Act 1882, believes that knowledge empowers people to do great things in this world. We also believe that you needn’t put your life on halt to gain that knowledge.

India is the first country in the World to legislate Corporate Social Responsibility through Companies Act 2013. The Companies Act 2013 has introduced several new provisions which have changed the face of Indian Corporate Business. One of such new provisions is Corporate Social Responsibility (CSR). As per India Company law 2013, It is mandatory for companies to adopt a business – like approach and to create a strategic CSR framework, that leads to socio-economic development and curb environmental issues by promoting sustainable and scientific solutions, but where does these sustainable solutions come from? It comes from education in CSR, which lay seeds for better tomorrow and help fighting economic, social and environmental difficulties. The concept has evolved as a result of socio-economic deficits and provides a framework to survival and sustainability. Skilled CSR graduate plants the seed of better tomorrow, by thinking intensively innovative, welcoming and promoting social changes and evolve as productive leaders.

We at Jawaharlal Institute of Corporate Social Responsibility (JNICSR) are adding our bit to the government’s vision of increased higher education enrolments and promotion of CSR through our online distance learning skill enhancement diploma. CSR education is the mother of new society and every corporate employee should have at least mid-level knowledge of CSR so that corporation can perform a better CSR instead of Just a CSR. At JNICSR, we enlighten and empower the current and budding professionals with knowledge, people and business skills to excel as leaders in socially responsible corporate. Our graduates are able to think progressively and contextually while integrating values, skills and acumen into better decision making process. With a minimal fees structure, we provide access to quality education in an evolving and mature field across populations and geographies.

With our triple pillars Exploration, Equality and Excellence, we create skilled professionals to meet triple bottom line of corporate which is People, Planet and Profit. Teaching community development, socially responsible investment and CSR, in order to prepare students for socially responsible employment. Sustainability and CSR are increasingly important for professionals to address.

 

ABOUT BHARAT HEAVY ELECTRICALS LIMITED (BHEL)

One of the greatest challenges before the Government of India on attaining freedom in 1947 was to provide a strong base in infrastructure and capital goods for economic and industrial development. The Government under the leadership of Prime Minister, Pandit Jawaharlal Nehru realized that there should be a large manufacturing base and adequate technically qualified personnel for sustained economic growth.
The country’s planners recognized that adequate supply of electric power was a precondition for long term industrial growth. This could be sustained only with a strong domestic power equipment industry. Accordingly, the Planning Commission recommended initiating steps towards setting up a factory for the manufacture of all types of heavy electrical equipment required for various projects. As a result, the Government of India signed an agreement on 17th November, 1955, with Associated Electrical Industries (AEI), UK, for the establishment of a factory at Bhopal complete in all respects for the manufacture of heavy electrical equipment in India. The company was registered as Heavy Electricals (India) Limited (HE(I)L) in the Public Sector under the Ministry of Industry and Commerce on 29th August 1956.
Today India is on the cusp of higher economic growth. The new era will present new growth opportunities. However, the landscape of technology and competition is under transformation. BHEL too is transforming and has embarked upon a journey with a vision of “Creating BHEL of Tomorrow” – an organization that will be Responsive, Robust and Rising, to the needs of the customers, shareholders, employees and society.

Leveraging BHEL’s enviable strengths, glorious past and contribution towards nation building, the company has put together a series of initiatives focusing on sustaining growth and profit, asserting leadership in core business sectors, developing people, enhancing digital capabilities and building potentials in new and diversified businesses as well as technologies for sustained growth.

 

BHEL’s Mission Statement on CSR is “Be a Committed Corporate Citizen, alive towards its Corporate Social Responsibility”.

BHEL’s contributions towards Corporate Social Responsibility till date include adoption of villages, organising free medical camps / supporting charitable dispensaries, schools for the underprivileged and handicapped children, providing aid during disasters/natural calamities, providing employment to handicapped and Ex-serviceman, rainwater harvesting, plantation of millions of trees, energy saving and conservation of natural resources through environmental management. We have identified eight key thrust areas under which the CSR activities are carried out at BHEL.

Globally, the business scenario has been undergoing an unprecedented change leading to evolution of innovative strategies. Organisations are increasingly realising that their operations have a large impact on not only stakeholders like employees, shareholders, suppliers, customers but also on members of public sphere, communities and environment. It is considered to be the moral responsibility for an organisation to take care of the surroundings and people whose lives are being impacted by its operations.

Every business enterprise must take responsibility and be accountable for the social and environmental effects it has in its surroundings. Through this the concept of Corporate Social Responsibility (CSR) emerged, paving a way for businesses to return back to the society from the profits it earns. Such initiatives on the part of a company to improve livelihood of people and preserving environment at surroundings of its operations also go a long way in gathering acceptance from local communities.

Engagement of local communities is essential for long-term sustainability  for any organisation. This also ensures enhancement of triple bottom line of People-Planet-Profit, depicting the inclusive growth for an organisation. CSR is the way to move forward for all organisations and become good corporate citizens by preserving the environment and bettering lives of all stakeholders.

 

ABOUT JNICSR MANAGEMENT DEVELOPMENT PROGRAMME (MDP)

JNICSR’S Management Development Programme (MDP) is designed and developed to address the proper education and understanding of Corporate Social Responsibility, which enables practitioners and budding professionals understanding, decision – making, and other policy specialists with updated knowledge and skills required to measure, manage and mitigate CSR impact in the respective areas of initiatives.
JNICSR has the expertise and strength in offering courses in the following areas: Concept of CSR, Global Evolution in CSR, CSR Evolution in India, Indian Economy and Social Development, Government Expectations with CSR, Companies Act 2013, Corporate Governance and CSR, Social Impact Assessment and CSR Audit, Brand Building and Corporate Image, Reporting Framework in CSR, Role of Civil Society, Role of Social Entrepreneurs, Role of Supply Chain in CSR, Role of Banking in CSR, Sustainable Development, Policy Formulation, Stakeholders and Social Contact, Issue Concerning Sustainability, Ethics – CSR and Corporate Behaviour, Evaluation and Performance Reporting, Globalization in CSR, CSR – not for profit, CSR and Strategy, Corporate Social Responsibility and Leadership.

 

The JNICSR PG Diploma in CSR (PGD in CSR) is aimed at the development of the trained and certified CSR professionals in the country.
The programme is a professional and knowledge oriented, JNICSR patented endeavour, delivered over a period of 12 months. Those trained, it is envisaged, would be highly valued for their professional expertise and merit in the field of CSR in India.

Courses

Post Graduate Diploma In Corporate Social Responsibility (PGDCSR) – 1 year Duration

Executive Post Graduate Diploma in CSR – 2 Month

 

PURPOSE OF EXECUTIVE EDUCATION IN CSR

  • An enriching learning experience from the pioneer research institute in the area of Corporate Social Responsibility.
  • JNICSR aim to supplement technical and managerial skills by providing updated knowledge in areas of social environment and sustainable development through conceptual knowledge and experiential learning.
  • Participants will be equipped with skills and knowledge to better appreciate / understand sustainability – related issues, leading to better CSR decisions. It will also help them keep abreast of contemporary issues affecting different business activities and social challenges.
  • The course will also help the executives / learners question the basics and reinforce their strategies in the right direction.
  • These programmes will provide an opportunity to share the experiences of executives of different industries and regions. This would help the executives to broaden their understandings and brainstorm about CSR initiatives.

 

OBJECTIVE

  • Re-skilling of CSR workforce
  • Achieving Sustainability of business and competitive advantage
  • Driving action in Today’s social world
  • Better Alignment of CSR with Brand, Image and Reputation
  • Creating a value proposition between CSR and society