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I believe that to really make [CSR] meaningful, your people have to see it. Your customers have to see it. It has to be built into the substance of the company. And there really should be a track record that offers the substantive evidence that this is something the company’s deeply engaged in, and not just something that we understand is popular to talk about.
Given the current economic situation and the fourth estate’s scrutiny of companies receiving federal funds and not spending wisely begs for companies to stand up and say, ‘we are socially responsible’ ….Certainly every single company is taking something from the public good, and they have to give some of that back.